Comfort and familiarity are at the root of Chez Georges Bistro & Bar.

Owner George Casalicchio aims to offer a gathering place for families, friends, and neighbors on the South End of Hilton Head Island.

“It doesn’t matter the day or the occasion, it’s a constant,” he said.

Located at the former spot of Casey’s Sports Bar, Chez Georges serves traditional bistro staples such as steak frites and mussels mariniere, incorporating fresh, locally sourced ingredients.

Chef Burns Sullivan’s dishes include many Lowcountry accents, including a French onion soup with oxtail. The bouillabaisse has housemade seasoning.

The wine list is predominantly French, Casalicchio says, because French wine is specifically meant for food.

“What the French do best is pair wine with food,” he said.

Open daily at 4:30 p.m. 37 New Orleans Road, Suite J, Hilton Head Island. 843-785-3200. chezgeorgeshhi.com.